Friday, July 8, 2011

A Cupcaking We Will Go

A Quest

Loads of cupcakes
Once upon a time on Twitter, a blogger and food reviewer named @thepolishviking came up with a deviously delicious idea: To taste test all of the cupcakes in the land of #yeg (Edmonton). An overly excited little bovine named @marlowmoo quickly volunteered to assist her in this dangerous, yet important quest. @michpetersjones knew they would require a third brave soul and the trio set out on what they hoped would be a fun filled and sugar fueled day of excitement, for the betterment of #yegfood.

Our quest begin as we traversed #yeg for almost 2 hours collecting samples from all the cupcake stores in  that we were aware of. After obtaining 1 vanilla and 1 chocolate cupcake from each merchant in the land, and clocking 54.8 km in @thepolishviking's trusty steed, we arrived at the castle of @michpetersjones where we began the difficult part - taste testing.

The Contestants

Big City Cupcakes (CLOSED)
Delish Custom Cakes and Sweets (CLOSED)
Whimsical Cake Studio
Fuss Cupcakes
Flirt Cupcakes
Crave Cookies and Cupcakes

Crave Cookies and Cupcakes

A scientific and comprehensive method had been devised, whose former lives/alter egos existed in the realm of academia. They would judge each flavour separately, as well as the components that made up the cupcake, and lastly, the cupcake as a whole.

Taste Testing is hard work

The star of the show, we considered everything including, but not limited to:
  • Moistness
  • Lightness
  • Flavour
  • Texture
  • Density
  • Sweetness


They don't say "the icing on top" for nothing, this is the bonus on top of the cupcake. The decorative and sweet extra. Judging criteria for this included:
  • Flavour
  • Texture
  • Richness
  • Complments or Overwhelms Cupcake
  • Sweetness

The Moo-nit (aka. overall composition)

Lastly, the overall composition, how well does it work as a "moo-nit" (aka. unit). Criteria included:
  • Mouthfeel
  • Flavour
  • Complementary or Contradictory
  • Overall Composition
Cupcakes from Fuss

Each category (Cupcake, Icing and Moo-nit) were scored out of 5, for a total score of 15. All 3 scores were then added together for a total out of 45 points. Rankings were based on their overall score, from highest to lowest. Sadly, very few cupcakes scored near the top.
Big City Cupcakes

After wandering the vast kingdom of #yeg, the adventurous trio of foodies were both pleasantly surprised and sadly disappointed. Two stores stood out heads and shoulders above the rest. Delish Custom Cakes and Sweets in particular bested the competition with a moist, light and delightfully rich and delicious chocolate cupcake topped with a creamy and not too sweet icing.

The remainder of the cupcake stores suffered from a myriad of problems, including dry/too dense/too sweet/lacking flavour cupcakes, overly sweet/oily/hard/over powering icings, unidentifiable and strange after tastes to name a few. In essence, the cupcake became nothing more than a vehicle for the icing.

A quickly growing fad, cupcake makers remember, these are called "cupcakes" not "icing cakes". We would love to see more places rise to the occasion, instead of jumping into this increasingly large pool for the sake of capitalizing on this trend.

The Results


1. Delish Custom Cakes and Sweets (CLOSED)
2. Crave Cookies and Cupcakes
3. Whimsical Cake Studio
4. Flirt Cupcakes
5. Fuss Cupcakes
6. Big City Cupcakes


Delish Custom Cakes & Sweets on Urbanspoon1. Delish Custom Cakes and Sweets (CLOSED)
Crave Cookies & Cupcakes on Urbanspoon

2. Crave Cookies and Cupcakes
Flirt Cupcakes (Jasper Ave) on Urbanspoon
3. Flirt Cupcakes

Fuss Cupcakes - Whyte Ave on Urbanspoon
4. Fuss Cupcakes
Whimsical Cake Studio Inc. on Urbanspoon

5. Whimsical Cake Studio

Big City Cupcakes (City Centre Mall) on Urbanspoon
6. Big City Cupcakes

More photos on Flickr.


  1. Fun! I am not a cupcake fan and the ones I like in Calgary are from a small bakery, NOT a chain. Chain cupcakes don't do it for me.

  2. Delish would be great for you then. It's a small independent that just opened up recently.

  3. You captured the day, bang-on!

  4. If you still have the numbers, I'm curious to see how far spaced they are. Like how much better is Delish to Crave, for instance.

  5. I believe that Liv's posting and graph has those numbers. I think it wasn't that far off from Delish to Crave, but the rest were pretty far behind.


Note that all comments are moderated prior to posting.

Comments that are offensive and abusive in nature, contain profanity, or demean others will not be posted. You must provide a name in order to post a comment, anonymous comments will not be posted.

Comments that are controversial in nature or generate debate and dialog are welcome.

Related Posts Plugin for WordPress, Blogger...